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Why Choose Veale Outdoor Advertising?
The effectiveness of print, TV, Internet, and radio advertising is slipping as consumers have more options to fast forward, turn a page, close a pop-up, or change the channel. However, people still have to commute, which means outdoor advertising is being seen by larger audiences.
The average individual spends up to 20 hours a week commuting.
For 69% of travelers, purchasing decisions are made outside the home.
Billboard viewers make a point to look at the advertising message at least some of the time.0%
US residents age 16 or over travel in a vehicle 2 hours or more on an average weekday.0%
Billboard viewers look at the billboard ad each time or almost each time they noticed one.0%
Out of Home viewers have visited a restaurant after seeing an OOH advertisement.0%
* Data from Nielsen Out-of-Home Advertising Study
Whether you’re advertising for retail, travel, telecommunications, or media, outdoor advertising has a strong effect on sales. Also, the ROI is far better than more costly forms of media like TV.
Historically, billboard advertising came with big costs for production and posting. With the advent of digital advertisers can quickly change their messages, allowing for seasonal or timely ads.