This billboard is targeting South bound traffic on Hwy 101 at Windsor, CA near Healdsburg, Alexander Valley, Russian River Valley Dry Creek Valley. Traffic is traveling toward Santa Rosa, Petaluma, Marin County and San Francisco Bay area returning from business or recreational trips to Sonoma County wineries, Healdsburg, and Santa Rosa. Nearby major destinations include Sutter Santa Rosa Regional Hospital, Luther Burbank Center for the Performing Arts, Kaiser Permanente Santa Rosa Medical Center, Russian River Brewing Company, Charles M Schulz Museum, Kendall-Jackson Wine Estate, J Vineyards & Winery, Walmart, The Home Depot and Charles M Schulz – Sonoma County Airport.