Geopath Insight Suite is here!
After a long wait, the new numbers have been released from Geopath, and this is great news for you. Gone are the days of counting cars with averages of people driving in each car. Geopath’s new system utilizes cell phone data to determine a more accurate count of people driving by our billboards.
What does that mean for me?
That means we have a much more accurate picture of how many people are passing by the billboards, and the numbers have gone up. Some billboard’s traffic has gone up as much as 68%! These new numbers will help improve your reach in the area surrounding the billboards and increase the value of advertising on billboards.
New features coming!
Over the next few months, we will be getting more information about the traffic that is driving by our HWY 80 and HWY 101 digital billboards. Some of the features that we will be seeing include:
- What Zip Codes the traffic is coming from
- Where are people shopping
- New marketing segments for people
These are just a few of the new features that Geopath plans to roll out in the next few months and years. You can follow us on social media for more updates as the data becomes accessible to us.
About The Author
Tom Jackson is general manager of Veale Outdoor Advertising and has been an ad man for more than 25 years. Originally from Indiana, he’s lived in Santa Rosa since 1988 and, when’s he not helping clients fulfill their marketing goals, Tom enjoys spending time with his girlfriend, family, friends and playing golf.