Get Customers Engaged with Outdoor Promotions
Brands are directly engaging more and more with customers. By bridging the divide between company and consumer, brands are able to develop personality, garner buzz, and stick in people’s minds. Billboards are the perfect way to engage with potential customers in a long-lasting way. We’ve mentioned before billboard’s impressive statistics when matched up against television and radio. Since people can switch the radio station, turn the television channel, or close online advertising on a smart device or computer, billboards offer a unique opportunity to engage directly with consumers.
Recently Veale Outdoor Advertising offered businesses a chance to put a picture of their mother and their company logo along with a message for Mother’s Day on our digital billboard in Rohnert Park. This is an excellent way to get people involved in your product or service! Small and large businesses responded with personalized messages to moms; see below for advertisements from Jelly Belly and SK Creative.
This was a fun and interesting way for brands to engage with customers using our billboard, with impressive results. We saw an increase of participation of 600% compared to previous attempts at offering free time on the billboard.We saw an increase of 200% of businesses interested in doing business with us compared to a normal business day. Brands – and customers – are loving the personal approach!
Outdoor advertising remains one of the best ways to grab people’s attention and get them talking about your brand. See Burger King’s recent proposition using their outdoor marquee board asking a nearby Wendy’s to prom. This simple sign has captured the Internet’s attention and brought national exposure to Burger King, signifying the power of outdoor advertising when it comes to connecting with customers.
Billboard advertising is more cost effective than television and radio while giving you a chance to personally connect to existing and new customers. So our questions is…how are you engaging customers directly with your brand? Does your brand have a voice? Billboards give you a chance to use that voice to connect directly with your base and expand to new customers.The personal Mother’s Day ads were an excellent example of the significant role billboards can play in getting customers active with your product. Talk to us today about getting people engaged with your business.
Thank you from the team at Veale Outdoor Advertising.
About The Author
Tom Jackson is general manager of Veale Outdoor Advertising and has been an ad man for more than 25 years. Originally from Indiana, he’s lived in Santa Rosa since 1988 and, when’s he not helping clients fulfill their marketing goals, Tom enjoys spending time with his girlfriend, family, friends and playing golf.