Marketing Wine Country – What Are You Missing?
Wine industry professionals know a key aspect of their success is how effectively they promote the business, yet few actually use their marketing dollars effectively. I see many companies with a great message or story who are failing because they can’t get it out into the world. You can be the best at what you do, but if people don’t know you exist, you will fail. Many devote untold hours to their product and then leave the marketing budget—the second most important factor in their company’s success—until the last minute, giving it very little thought.
About The Author
Tom Jackson is general manager of Veale Outdoor Advertising and has been an ad man for more than 25 years. Originally from Indiana, he’s lived in Santa Rosa since 1988 and, when’s he not helping clients fulfill their marketing goals, Tom enjoys spending time with his girlfriend, family, friends and playing golf.