Marketing Wine Country – What Are You Missing?

Wine industry professionals know a key aspect of their success is how effectively they promote the business, yet few actually use their marketing dollars effectively. I see many companies with a great message or story who are failing because they can’t get it out into the world. You can be the best at what you do, but if people don’t know you exist, you will fail. Many devote untold hours to their product and then leave the marketing budget—the second most important factor in their company’s success—until the last minute, giving it very little thought.

Read the entire expert editorial piece by Tom Jackson