Marketing Your Strengths
VINEYARD & WINERY MANAGEMENT | May – June 2016
By Tom Jackson
The first rule of marketing is to use absolutely everything you have. Too many people approach marketing as a one-size-fits-all campaign, run year-round, year-in, year-out. This is a great way to get ignored….Sharing your unique story across all marketing channels will expand your brand’s appeal. A personalized experience will always be remembered and shared. Capitalizing on every season with events and promotions will keep you in consumers’ thoughts. Play off your strengths and show them off to your customers.
About The Author
Tom Jackson is general manager of Veale Outdoor Advertising and has been an ad man for more than 25 years. Originally from Indiana, he’s lived in Santa Rosa since 1988 and, when’s he not helping clients fulfill their marketing goals, Tom enjoys spending time with his girlfriend, family, friends and playing golf.