New Bulletin Faces Bring Greater Advertising Opportunities
At Veale Outdoor Advertising, we’re always working on ways to bring more value to our clients. In September, we acquired six static bulletin faces along the heavily commuted Interstate 80 corridor along Vacaville. We now operate 22 billboards on Interstates and Highways throughout Northern California. This expansion into Solano County means we can provide even greater advertising opportunities to clients interested in reaching motorists traveling to the San Francisco Bay Area, the Napa and Sonoma Wine Country, Sacramento and Lake Tahoe – all of which are prominent tourist destinations.
Our expanded service area in such a valuable, well-traveled corridor presents exciting opportunities for our clients to reach existing and new customers. Outdoor advertising remains one of the most effective ways to get your message out to consumers. The average American spends approximately 20 hours each week in the car, traveling over 200 miles. A recent study conducted by Neilson reported that 82% of drivers are able to recall the billboard advertising they saw while on the road. This is in stark contrast to online advertising, which caps out at about 30% recall, and even television advertising, which averages to about 60% of viewers being able to recall the ads they’ve seen.
Benefits We Provide
Unlike other forms of advertising, consumers don’t need to “opt-in” to see outdoor advertising. Television, radio, print, and online advertising all allow consumers to skip over media. Most consumers spend an average of 70% of their time outside their homes, giving them ample opportunity to view billboard advertising. Outdoor advertising not only has a wide reach and better recall than other types of advertising media, but it’s also extremely cost-effective.
For more information on how static or digital billboards can benefit your business, give us a call at 707-777-7777.
About The Author
Tom Jackson is general manager of Veale Outdoor Advertising and has been an ad man for more than 25 years. Originally from Indiana, he’s lived in Santa Rosa since 1988 and, when’s he not helping clients fulfill their marketing goals, Tom enjoys spending time with his girlfriend, family, friends and playing golf.